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Phoenix International Raceway: News and Notes

Phoenix International Raceway Announces Signature “CARBuretor Crunch” Sandwich: PHOENIX, AZ - It’s Spring Break, NASCAR-style, and fans coming to the 500 race weekend are encouraged to take a bite out of the CARBuretor Crunch, the first-ever signature item of Phoenix International Raceway. A collaboration between PIR and Americrown, the item is a deep-fried peanut butter and jelly sandwich encrusted with Cap’n Crunch, covered with bacon crumbles, fresh sliced bananas and caramel drizzle.

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The CARBuretor Crunch, which comes in at roughly 900 calories, will be exclusively sold in the new ZOOMTOWN Food Court located in the heart of the Midway. Fans can purchase a single CARBuretor Crunch for $7, or a double order for $13, and will have social media bragging rights with a photo station declaring, “I ate the CARBuretor Crunch.” “With food being such an important part of the race day fan experience, we asked our chefs to create a one-of-a-kind treat that fans can’t get anywhere else,” said Kristie Maggs, Director of Consumer Marketing & Partnership Activation. “Just like NASCAR, this creation is classic Americana with a little extra horsepower.” Also featured at the new ZOOMTOWN Food Court will be the Bootleggers bar, in addition to a variety of other food options including bar-b-que, hot dogs, quesadillas and tacos. The ZOOMTOWN Food Court offers free WiFi and covered seating to patrons. Tickets for the 500 are available starting at $25; and tickets and pit passes may be purchased online at, by phone at 866-408-RACE (7223) or in person at the track ticket office. Phoenix International Raceway Invites Fans to Leave a Note for Jeff Gordon: PHOENIX, AZ - NASCAR legend Jeff Gordon left his mark on Phoenix International Raceway – literally – when he tore up the first chunks of asphalt at the start/finish line in April, 2011 to kick off PIR’s repaving project. With Gordon embarking on his final full-time season in the NASCAR Sprint Cup Series, PIR is inviting fans to write a note to him on the start/finish line prior to the 500 on Sunday, March 15. Any fan who purchases a Pre-Race Pit Pass will have the ability to walk on the track on Sunday morning and, in one of NASCAR’s most unique traditions, write good-luck notes to their favorite drivers. To celebrate Gordon’s outstanding career, PIR will paint his iconic No. 24 on each of the black squares of the checkerboard start/finish line. The track has also installed a billboard above the backstretch recognizing Gordon. Pre-Race Pit Passes are available for $60 and are valid for all three days of racing action at PIR and provide access to the Infield, Pit Road and the race track itself prior to the start of pre-race ceremonies on Sunday. The pass gives fans the opportunity to meet their favorite drivers and potentially get autograph or a photo with their favorite car. Fans can also get a picture in Gatorade Victory Lane and have the opportunity to view pre-race ceremonies, including Driver Introductions as well. A valid race ticket is required for admission. Tickets for the 500 are available starting at $25; and tickets and pit passes may be purchased online at, by phone at 866-408-RACE (7223) or in person at the track ticket office.


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